The foundation for a successful collaboration.
Even though we’re content experts, no one has a better understanding of your brand than you do! Therefore, we’ll kick-start our collaboration with a free workshop, to ensure that we're focusing on the right aspects. During this session, we'll discuss topics such as your brand, industry, and current successes and challenges. We'll also provide suggestions on how we can assist you moving forward.
Nurture what exists – and discover new opportunities.
Have you considered that truly excellent content may be hidden somewhere on page 16 in your blog archive? It's easy to keep creating new content while forgetting about the pieces you poured time, heart and soul into a year ago. Therefore, we always conduct a content audit to gain an overview of your content and its performance. Based on our content audit, we provide suggestions for new content, as well as improvements that can be made to existing content. This saves you time and money! Our recommendations are, of course, always tailored to your goals.
A shared focus for better results.
Are you tired of spending time creating content that doesn't generate results? A content strategy guides you in your content efforts, so you can work smarter and more goal-oriented. We’ll put together an overarching content strategy that includes purpose and target audience, goals, channel strategy, prioritized keywords based on keyword analysis, and a production plan.
If you want to delve deeper into specific channels, we also offer more detailed strategies in areas such as marketing automation, organic social media, website, and paid advertising.
Build a stronger brand and increase conversions.
How does your brand express itself, and why? How should you communicate to reach your target audience? What are the do's and don'ts? In a content style guide, we create linguistic guidelines and rules for your brand. This includes tone of voice, key messages and supporting messages, message hierarchy, as well as example texts.
If you also want to define your vision, mission, core values, and similar elements, we are more than happy to help you create a brand platform.
Get to know your audience for more spot-on communication.
How well do you know your target audience? When you understand your customers, you can communicate with them in the right way, through the right channels. Together, we’ll pinpoint who your target audience consists of, what motivates them, and how we should communicate with them. This is accomplished through internal interviews and customer interviews, among other methods. The findings will be presented as personas; essentially fictional customers that reflect your target audience.
From strategy to published content.
The strategy is in place – now it's time to produce excellent content! With years of experience creating content for various industries and target audiences, we’re well-equipped to assist. Whether you need a copywriter, designer, or photographer, we’re happy to produce content for websites, social media, newsletters, podcasts, and other relevant channels.
